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FOR IMMEDIATE RELEASE
1/29/2007 3:00:00 AM EASTERN
Updated: 1/29/2007 12:26:18 PM EASTERN
For more information, contact Dana Dunn.
Foster J. Boyd, MD, Regional Cancer Center Brand To Communicate Compassion, Technology
With the opening of the new $8 million, 18,000 square foot Foster J. Boyd, MD, Regional Cancer Center in February comes a new branding initiative for the facility and newly-integrated service line offered by CMH Regional Health System.
 
Though the cancer center is operated under the CMH, its brand identity is positioned to stand on its own.
 
The logo for the Foster J. Boyd, MD, Regional Cancer Center was designed to provide a smooth transition from the fundraising campaign, Raising Hope Close to Home, which used a sapling in its logo to symbolize new and vigorous life.
 
The Foster J. Boyd, MD, Regional Cancer Center logo is reminiscent of the sapling and signifies renewal and hope. Graphically, the curved lines symbolize a coming together, or integration, that communicates the cancer center’s unique interweaving of cutting edge technology and patient amenities in a high-tech, high-touch facility. The lines also make use of the architectural contours of the building, specifically the curved roof span.
    
Colors were carefully chosen to communicate compassion, technology, hope, and renewal. The use of blue, ties back to the CMH logo, so that a connection is made with the regional health system while allowing the center to be positioned separately as a regional facility. The use of blue and green further captures a feeling of blue skies, green grass and good health.
 
In conjunction with the new logo design, a new tagline has been developed: The compassion to comfort. The technology to heal.
 
This tagline supports the cancer center’s brand positioning: “The Foster J. Boyd, MD, Regional Cancer Center offers the region’s most complete package of advanced care and nurturing amenities.”
 
Area residents may join CMH Regional Health System in celebrating the opening of the Foster J. Boyd, MD, Regional Cancer Center during an open house for the general public from 1-5 p.m. on Sunday, Feb. 18. Tours will be conducted, free refreshments will be available and those attending will have an opportunity to meet physicians and staff.